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EMMA
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Homepage Test & Execution

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Problem: Emma wasn't getting enough engagement, leading to a decrease in MQLs. 

 

Solution: As Emma's copywriter, I worked with our Growth and Strategy team to create and test new homepage copy based on user feedback. The revised homepage earned stronger engagement and more MQLs, making it the permanent choice.

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Graduate to better email campaign

Problem: Emma needed to wow its new vertical: universities.

 

Solution: To target higher ed prospects, I wrote copy that showed schools how to benefit from the product. (While still keeping it fun!) 

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targeting departments
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Admissions
Alumni + dONORS
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aTHLETICS
mARKETING + Commmunications
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Email Newsletters

These newsletters capture the personal, fun-loving tone Emma's known for.

Click here

lINKEDiN ads

Paid media's an important piece of Emma's marketing. These LinkedIn ads highlight content and features customers love.

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